Tools We Use

How We Use Substack for Writing & Audience Growth

Substack makes it simple to publish newsletters and essays, grow an email audience, and even offer paid subscriptions. We use it alongside Beehiiv to republish select stories and expand our reach into new creative and tech communities.

Part of our Tools We Use series. Substack is not an affiliate partner — just a great tool for writers and studios who want full creative control.

Overview

What Substack Is

Substack is a publishing platform built around newsletters. It combines email delivery, blogging, and subscriptions into one simple space where creators can share ideas and build audiences.

We use Substack to cross-post longer-form essays, updates, and AI tech stories that connect with creators and developers alike.

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Why We Use Substack

  • Organic growth: Substack’s network promotes your posts to new readers.
  • Simple publishing: Write, format, and send from one clean interface.
  • Optional paid tiers: Monetize writing directly through reader subscriptions.

Substack complements Beehiiv — we use Beehiiv for automation and analytics, and Substack for reach and engagement.

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How We Use It at OnTheCouchStudio

  • Republishing: Sharing key Beehiiv newsletter stories for broader reach.
  • Community Growth: Attracting readers from the Substack network to our main site.
  • Thought Leadership: Posting articles on digital creation, AI tools, and entrepreneurship.

This mix of automation and organic discovery keeps our content loop active across platforms.

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Pro Tips for Substack Writers

  • Repurpose Beehiiv content with a personal storytelling twist for better engagement.
  • Add strong visuals from Simplified or Canva to every post.
  • Enable comments and chats to build relationships with readers.
  • Promote posts through Metricool and your social media scheduler.

Substack works best when you treat it like a conversation — your voice and consistency are what draw people in.

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