Tools We Use

How We Track Metrics & Projects Using Google Sheets

Google Sheets is the spreadsheet backbone of our operations. We use it to track revenue, plan content, calculate affiliate earnings, and sync data across other tools like Beehiiv, Metricool, and Firebase analytics.

Part of our Tools We Use series. Google Sheets is free for individuals and included with Google Workspace.

Overview

What Google Sheets Is

Google Sheets is a free cloud-based spreadsheet app that lets you manage, calculate, and share data in real time. It’s part of the Google Workspace suite — accessible from any device and ideal for automation and collaboration.

At OnTheCouchStudio, Sheets acts as our control panel for everything from budget tracking to launch calendars.

Open Google Sheets Back to Tools

Why We Use Google Sheets

  • Automation: Easily integrate with Zapier, App Script, or API connectors.
  • Collaboration: Real-time editing, comments, and version history.
  • Cloud Access: Always synced — no software installs or manual saves.

Sheets provides flexibility and transparency — perfect for managing data-driven creative work.

Try Google Sheets

How We Use It at OnTheCouchStudio

  • Financial Tracking: Monthly income, expenses, and affiliate dashboards.
  • Marketing Calendar: Posting schedules for Beehiiv and Metricool.
  • Product Inventory: Lists of UI packs, textures, and eBooks with links and pricing.
  • Project Sync: Sheets feed into Firebase for metrics and app performance tracking.

Google Sheets gives us flexibility that ties directly into our AI workflows, analytics, and team planning.

Start a Sheet

Pro Tips for Using Google Sheets

  • Use =IMPORTXML() or =IMPORTDATA() to fetch live metrics or affiliate stats.
  • Link your Sheets to Firebase, Notion, or Beehiiv exports for unified analytics.
  • Color-code progress bars or revenue goals with conditional formatting.
  • Combine with Metricool for social growth reports.

Google Sheets is one of the simplest and most powerful “glue” tools in our stack — everything connects through it.

Explore Sheets