Tools We Use

How We Automate Social Posting with Metricool

Metricool is the tool we use to schedule, publish, and analyze all our social content across platforms. It simplifies managing posts for OnTheCouchStudio and lets us stay consistent — even while working on other projects.

Part of our Tools We Use series. Some links on this page are affiliate links, meaning we may earn a commission if you upgrade, at no cost to you.

Overview

What Metricool Is

Metricool is an all-in-one social media manager for creators, brands, and agencies. It lets you plan and automate posts, track analytics, manage ads, and even create reports from one dashboard.

We use it to automate daily posts, measure engagement, and test what content works best — all without switching between platforms.

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Why We Use Metricool

  • Unified scheduling for TikTok, Instagram, YouTube, and more.
  • Analytics & reporting that show exactly what’s working.
  • Free plan that covers most creator needs before upgrading.

It keeps our content calendar organized while freeing up time to focus on production and app development.

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Our Workflow with Metricool

  • Automation: Queue posts for the week, including captions and media.
  • Analytics: Review which videos or posts drive the most traffic.
  • Refinement: Adjust hashtags, timing, and format based on results.

We connect all social accounts once, then let Metricool handle day-to-day posting and reporting.

Schedule Your First Week

Pro Tips for Metricool Users

  • Batch content for the week, then upload all at once using the visual planner.
  • Connect your website or store to track visits and conversions from social posts.
  • Use smart links to combine multiple affiliate or campaign URLs.
  • Export weekly reports to see growth and engagement over time.

The visual calendar makes it easy to balance promo, education, and engagement content — keeping your feed consistent and intentional.

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