Tools We Use

How We Use ChatGPT to Build, Create, and Automate

ChatGPT by OpenAI is one of the most essential tools in our workflow — from drafting content and scripts to generating code and designing automation systems for OnTheCouchStudio.

Part of our Tools We Use series. ChatGPT is provided by OpenAI, with both free and paid (Plus) plans available.

Overview

What ChatGPT Is

ChatGPT is an AI assistant developed by OpenAI, designed to understand and generate human-like text. It can help you brainstorm ideas, automate writing, debug code, and even plan business strategies — all through conversation.

We use ChatGPT daily to write, edit, outline projects, generate Flutter and Unity code, and plan content calendars.

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Why We Use ChatGPT

  • Instant brainstorming for projects, designs, or marketing ideas.
  • Code generation for Unity, Flutter, and backend logic.
  • Automation support through step-by-step system building.

It acts as a creative and technical partner that saves time and keeps ideas flowing across all areas of our studio.

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How We Use It at OnTheCouchStudio

  • App Development: Drafting and refining code for our LifeFused app and Unity projects.
  • Content Creation: Writing posts, ad copy, and eBook scripts.
  • Automation Planning: Designing email funnels, workflows, and business systems.

ChatGPT helps unify our creative, marketing, and technical work into one consistent workflow — always accessible and adaptable.

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Pro Tips for Getting Better Results

  • Be specific with your prompts — the more detail you include, the better the result.
  • Ask ChatGPT to “expand” or “refine” instead of rewriting from scratch to preserve tone.
  • Use it alongside design and video tools like Simplified and Heygen for full creative workflows.
  • Save your favorite prompt templates for repeat tasks.

Treat ChatGPT as an assistant — not a replacement. Combining your voice with its speed creates the best results.

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