Tools We Use

How We Use Jasper for AI Writing and Content Creation

Jasper is one of our favorite AI writing tools for drafting scripts, product descriptions, and marketing copy. It helps us turn raw ideas into professional text in minutes while keeping our brand voice consistent across projects.

Part of our Tools We Use series.
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Overview

What Jasper Is

Jasper is an AI-powered writing assistant designed for marketers, creators, and businesses. It helps you write blogs, social posts, YouTube scripts, and ad copy faster than ever — all with tone control and brand voice tools built in.

We use Jasper to generate ideas and outline drafts for our newsletters, video content, and digital product pages.

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Why We Use Jasper

  • Fast first drafts for scripts, blogs, and emails.
  • Tone matching to keep writing aligned with our brand voice.
  • SEO support with built-in content optimization tools.

Jasper helps us move from concept to polished content quickly, freeing time for creative direction and visuals.

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How We Use It at OnTheCouchStudio

  • Video Scripts: Drafting outlines for Heygen avatar videos.
  • Website Copy: Polishing descriptions for UI packs and PBR texture bundles.
  • Marketing Emails: Writing newsletter intros and product highlights.

Jasper streamlines our entire content workflow — from rough notes to publish-ready text in under an hour.

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Tips for Better Jasper Results

  • Feed Jasper a few example lines of your own writing — it will mimic your tone more accurately.
  • Use the “Commands” feature to guide the AI toward your exact intent.
  • Pair Jasper with Simplified for visuals or Heygen for video narration.
  • Always review and refine — Jasper’s strength is speed, your strength is insight.

Jasper shines when it works with you, not for you — think of it as a creative assistant, not a replacement.

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