Why We Use Beehiiv For Our Studio Newsletter

Overview

What Beehiiv Is And How It Fits Our Stack

Beehiiv is a newsletter and automation platform built for creators and modern studios. It combines an easy writing interface with segmentation, automations, and built-in monetization options like ads and paid subscriptions.

For us, Beehiiv runs OnTheCouchStudio Insights. It is where we share build-in-public updates, new products, and tool breakdowns without relying on social algorithms.

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Why We Use Beehiiv

There are plenty of email tools, but Beehiiv fits a small studio particularly well.

• Clean writing experience that feels like a modern editor, not an old-school email builder.
• Automation and segmentation without needing deep technical setup or complex logic.
• Monetization built in through ads, paid tiers, and referral growth mechanics.

We also like that Beehiiv is creator-first. The features are aimed at people who publish consistently and want clear analytics instead of overwhelming dashboards.

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How We Actually Use Beehiiv Day To Day

Below is a simple view of how Beehiiv fits into our workflow at OnTheCouchStudio:

• Weekly Studio Update: a single newsletter that recaps what we are building, testing, and shipping.
• Launch Announcements: short, focused sends when new products, assets, or services go live.
• Tool Highlights: occasional breakdowns of tools such as Simplified, Heygen, and ElevenLabs.

Beehiiv handles the sending, segmentation, and scheduling. We focus on writing the content and let the platform deal with the delivery details.

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Example Workflow You Can Copy

If you are starting from zero or moving from another platform, here is a simple Beehiiv-based workflow you can adapt:

• Step 1: Create a free Beehiiv account and set up your publication name, logo, and basic branding.
• Step 2: Build a short welcome series (1–3 emails) that explains who you are, what subscribers will receive, and where they can find your main links.
• Step 3: Commit to one primary cadence, such as a weekly studio update, and schedule it on the same day each week.
• Step 4: Use tags or segments for different interest groups (for example: AI tools, 3D assets, mobile apps).
• Step 5: Once you have a rhythm, experiment with Beehiiv’s ad network or paid tiers if it makes sense for your audience.

You can start this entire process on the free tier and only consider upgrading when you hit subscriber or feature limits.

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